Access $15,000 for your Digital Adoption Plan

The Canadian Digital Adoption Program is currently available to all businesses with a revenue of greater than $500,000 in the previous three preceding years. This is the government’s response to the rapid evolution of digital technologies.

Whether it is how we interact with each other, consume news, or even buy products for our daily use. Digital tools have permeated every aspect of our lives. Companies need to adopt these technologies to stay relevant and differentiate themselves. 

However, a lack of digital knowledge and unawareness about the benefits of digital transformation can hinder companies’ plans to adopt these technologies. Over the years, finding ways to overcome these challenges has been a work in progress, and the federal government has established the Canadian Digital Adoption Program (CDAP) to meet this challenge. 

CDAP is a government-funded program that aims to boost the digital transformation of businesses and professionals across Canada. This case study will show how a CDAP program helped a Calgary-based meat retailer elevate its customer targeting and management. 

CDAP Success Story: Calgary Premium Meat Retailer uses Digital Marketing Technology to Increase Sales and Improve Customer Satisfaction

The retailer is a premium meat store in Calgary looking to attract more customers and increase its sales in the cutthroat meat industry. The meat retail industry faces multiple challenges due to increased competition and a harsh operating environment. 

The Challenge

The store planned to use the resources of the Canadian Digital Adoption Program, including an advisor, to improve its internal operations and develop a digital marketing strategy that would help it attract more customers, resolve its challenges, and increase demand beyond its locality.

The store faced several challenges, impacting its market position and potential for growth. These challenges were multifaceted, encompassing supply chain issues, competitive pressures, shifts in consumer behaviour, economic changes, and the need for regulatory compliance. 

After qualifying for the grant and getting it, the CDAP advisor noticed some areas where the store could perform better, including the potential for additional online sales growth, better product availability, and increased profitability. Some of the external issues and internal bottlenecks facing the retailer include:

• Competition from Online Retailers: Increasing competition from e-commerce platforms offering similar products posed a significant threat to market share.
• Shift in Consumer Preferences: A growing trend towards online shopping necessitated a strategic response to align with consumer expectations and shopping habits.
• Inability to incorporate customer feedback: The store needed a proper system to register customer feedback, due to which most customer feedback has yet to make it to the decisions to improve offerings and operations.
• Lack of customer data for customized offerings: While the store had an online storefront, it didn’t have a proper platform to store customer preferences or sales data. 
• Economic Fluctuations: The business was challenged by economic uncertainties, requiring adaptive strategies to maintain profitability.
• Regulatory Compliance Needs: Keeping up with evolving regulations in food safety and quality was crucial for maintaining market credibility and avoiding legal issues.

The Opportunity

The retailer leveraged the Canadian Digital Adoption Program to a certified Digital Advisor – Meicho Consulting, an approved advisor as part of the Boost Your Business Technology grant. The advisor worked closely with the owner to establish a Digital Adoption Plan to resolve the above challenges. 

Digital Marketing Initiatives: Meicho developed a digital marketing plan that aligns with the retailer’s goal of increasing sales.

Funding for Digital Transformation: The CDAP grant provided financial resources for technological upgrades essential for staying competitive.

Better customer targeting: It also helps to develop a strong customer targeting strategy through the use of increasingly reliable data on customer preferences and needs

Adopting Advanced Technologies: Using a modern customer data management platform to leverage customer data effectively through better marketing strategies.

Streamlining Operations: Implementing new technologies to enhance operational efficiency and supply chain management.

Customer Engagement and Retention: Leveraging digital resources to improve customer engagement and build loyalty in a competitive market.

Access to BDC Loan: By applying for the CDAP grant, The retailer could access a Business Development Canada interest-free loan. The loan is up to $100, 000 and this can be very significant in setting up substantial changes in The store’s digital strategy and business operations. 

The decision to embrace the Canadian Digital Adoption Program would allow The retailer to target customers better and increase demand by increasing its online presence, streamlining its operations, and positioning it as a leader in selling meat products.

The Solution: how CDAP provided access to knowledge and funding

With support from the CDAP advisor, The retailer will be able to implement the following solutions:

• Retargeting Campaign Strategy Development: This project uses existing customer data to increase customer loyalty and repeat purchases. This project will involve analyzing customer data to identify target audiences and creating effective retargeting campaigns to reach them.
• Customer Data Management System Implementation: This project aims to solve the problems of disorganized and fragmented customer data, lack of targeted marketing strategies, and low customer retention rates. By implementing this system, the business can expect increased revenue and improved client satisfaction, ultimately leading to a positive return on investment.
• Implementation Of A Chatbot For Customer Support And Feedback Collection: This project’s main deliverable is an automated reviews management system that will streamline and improve the customer support and feedback collection process. The expected ROI for this project is to demonstrate high customer satisfaction and attract new customers, ultimately contributing to the company’s growth and success.

Next Steps

Book a meeting with Meicho Consulting today and leverage the help of proven Digital Advisors.